Back Print

Toppling Goliath is "Brewing up history with the Field Museum"

Posted: Tue, Jan 10, 2017 11:56 AM

Toppling Goliath Brewing Company was founded in 2009 by Decorah locals Clark and Barb Lewey. Since then the company has experienced exponential growth as the beers have gained enormous popularity. Currently their brews are distributed throughout parts of Iowa and Wisconsin, but by the end of 2017 they plan to have full distribution in Illinois as well, thanks to a unique partnership with The Field Museum of Chicago.

It all started last January when the legal teams of Toppling Goliath and The Field Museum met to discuss the issue of both parties using the same trademarked dinosaur image. The brewery and the Museum had both been awarded the trademark -- Toppling Goliath for its popular beers Pseudo Sue and King Sue, and The Field Museum for its world famous T-rex dinosaur exhibit SUE. This predicament prompted the Clarks to initiate a meeting with the Field Museum marketing team to suggest they join forces to promote their products together.

Discussions continued through the summer and fall of 2016 to forge a mutually beneficial partnership between Toppling Goliath and The Field Museum. These discussions proved to be fruitful, and plans were made to host a kick-off event at The Field Museum on January 25 called "Hop To It at The Field Museum."

The "Hop To It" event will introduce Toppling Goliath beers in Illinois. Psuedo Sue will be available both on tap in the Museum's Field Bistro, as well as sold retail in the Museum's main store.

Toppling Goliath and The Field Museum have plans to continue their partnership in the future. Toppling Goliath has been working with The Field Museum's executive chefs and scientists to research, develop, and brew a forever beer which promises to be unique and memorable. Together, they have developed the tagline, "We're brewing up history with The Field Museum." 

"Hop To It" event and ticket information can be found at:

Pseudo Sue (image courtesy of Toppling Goliath)
King Sue (image courtesy of Toppling Goliath)
SUE the T-Rex exhibit at The Field Museum in Chicago (photo courtesy of The Field Museum)